RHEON Bra Toolkit
Project exploring a bra toolkit used by RHEON Labs to sell bras to various partner brands.
The idea was to build a bra video that can be split up into different videos and uses the same backbone and work for both sports bras and intimates. Building assets in this way can be much more efficient.
project type / product launch collateral
dates / feb 26
art direction / alfie
creative work / alfie
Efficient workflow
This project was focused on the efficiency of delivery. Using the same story and the same camera movements saved time. Allowing both videos to be created simultaneously.
Further Exploration
The clip of the circular interlock knitting machine inspired me to make an animation of an interlock machine. There is something about complex machines working that is really interesting to me.
It was difficult to find a single hero reference for a machine like this, so much of the machine's design was my own, inspired by images of real machines.