adidas control bra launch
This launch followed up on the Techfit launch early in the year. I led the art direction and created all the assets for this project.
IAssets are designed to be suitable for both the client [Adidas] and RHEON labs itself. This project had a much shorter timespan, with only 1 month to work on. It was important, therefore to keep focussed on the core messaging:
1. Marginal gains can make a huge difference to the performance of the athlete.
2. Demonstrate the muscle movement that the technology reduces.
3. The RHEON technology focuses your muscles' energy.
4. The creation used data-driven design methodologies.
project type / product launch collateral
dates / jul to aug 23
art direction / alfie
creative work / alfie
There was a focus here to maximize the impact of the content whilst minimizing lift. Content is repurposed from R&D, the final content and some simple still renders and macro photos. This reduced the overall lift and meant that the post-launch support could continue for a few weeks with 2 posts a week.