rapha mtb kneepad
[ link / RHEON - Rapha Trail Knee Pad ]
Rapha is a cycling lifestyle brand based in the UK. It has a discerning visual identity of beautiful, nostalgic and refined. When RHEON Labs and Rapha launched the MTB kneepad, I created a series of videos to take the feel of both RHEON's tech feel and Rapha's lifestyle.
The finished results were used throughout the Rapha launch campaign.
I led every part of the project and collaborated closely with the team at Rapha.
project type / product launch collateral
dates / Dec to Jan 22
art direction / alfie
creative work / alfie
Additional marketing collateral
For the launch, I created additional assets that could be used as part of the RHEON labs toolbox in the future.
These included a generic showcase for future MTB products, here with the Rapha Box floating.
A clip showing the detail of the RHEON knee 3D scanning. This model was modelled and animated using reference scanning data and slow-motion video footage.