Ruroc RG1 & Atlas
Ruroc is a fast growing snowboarding and motorcycle helmet brand. With a focus on building their brand using high quality digital assets. Working with the team, I was able to make 3 Animations originally for the Ruroc RG1 Launch, then updated with the same animations for the Atlas 3.0 Launch.
project type / product launch collateral
art direction / alfie & Vladislav Solovjoy
creative work / alfie
The Liner that RHEON Labs created with Ruroc is designed to add to the performance of the Ruroc RG1 and Atlas 3.0. 3 Key features all of the Ruroc helmet ranges.
1. The enhanced impact protection of the helmet.
2. The improved comfort and maintained fit of the helmet with the extra liner.
3. The generative design that went into the design and optimisation of the helmet.
Above:
Ruroc impact performance highlight. Helmet impacts are the central feature of all helmets and the central feature of the RHEON liner insert.
Rotational impacts are a rare to see in the testing and performance of helmets, however are the most common type of impact. It was important to highlight this feature and how natural this form of impact is.
Below:
A key feature to highlight from RHEON Labs is the design process that goes into the creation of the liner.
The Ruroc Atlas 3.0 and 4.0 helmet launches use the same liner solution. This presents an opportunity to take advantage of the flexibility that CG provides and I was able to simply update the product launch assets to use the updated helmets and colourways of the new product launches.